Even though I am only 22 years old, I find the new advances in electronic communication overwhelming. I lack the ability to rapidly adjust to different technologies and this has inhibited my communication with others. For example, one day my younger brother wanted me to send him an image from my phone to his email. Of course, I lacked the technical expertise to perform this task. When I told my brother that I simply could not figure out how to send the picture, he rolled his eyes and said, “Even an 8-year-old could send a picture to someone’s email.” This single instance typifies the dizzying advances of electronic communication, which is overshadowing print culture. One arena of print culture that has already acutely experienced society’s preference for electronic information is journalism. Many newspapers are losing their subscribers. News can now be accessed online or via television channels focused entirely on delivering the latest political or international scandals. It seems as if the modern day Burroughs would have to be more wary of an incriminating blog post than he would of Mr. Woolworth’s “libelous publication” (312).
One thing that struck me from Sven Birkerts’ The Gutenberg Elegies is the idea that our own ideologies are forcing print culture to fade away: “The printed word is part of a vestigial order that we are moving away from—by choice and by societal compulsion.” By choice we move away from the printed to the electronic. In short, if books lose currency, it is our fault; we are complicit in allowing printed works to become an old fad. Thus, as future teachers or advocators of works written we have to recognize that we will have to alter our presentation of these works in order to reach future generations. We cannot simply frown at new electronic communication—we too have aided in its advancement. Our shared culpability means that to teach others we need to recognize that we have had a part in shaping technologic ideologies; we have to adapt or we risk losing our students/hearers in a sea of archaic information that fails to reach the ears of those who are more inclined to read something online than visit a library in order to check out a book. This is not to say that I want print culture to fade away: by no means do I look at these changing forms of communication and information with welcoming acceptance. However, because I too at times choose to get my news online, watch TV instead of reading, play video games instead of going outside, and post on facebook instead of writing a letter, this means that I have to recognize the collective aspect of the growing electronic phenomenon.
Another claim from Birkerts that I found interesting is the idea that “spin doctors and media consultants are our new shamans.” This is certainly the case—think of how much Obama’s campaign relied on electronic communication. Every politician in the United States seems to have a myspace or facebook page. Political discourse, like our other types of speech, is becoming absorbed into the growing influence of technological rhetoric. Computer degrees are gaining more popularity, and the “tech people” at a company are typically one of the higher paid groups of employees. This growing popularity and reliance of technologically adept experts raises some questions. How does this fare for future teachers of literature? Are we going to have to rely more and more on these experts in order to reach our students? Will the growth of online classes and even entire colleges make our jobs more obsolete?
Even in Burroughs’ narrative we find a community frightened by the availability of information, though this time in the form of a library. In Bridghampton the citizens both desire and fear having access to a wide range of information. Today, our students have even more knowledge available to them, and in a quicker, condensed format. In this case, perhaps we need to act like Burroughs and help our students access this information beneficially and learn to interpret that same knowledge. Just as Burroughs hoped for a library in order that the people could expand upon what he had already taught them, we too need to provide our students with a way of continuing their education through this new form of electronic communication. Perhaps if we recognize the influence of electronic media, but retain our love for books and language, we can positively affect others to share our love for printed culture and retain the value of books as an important aspect of our social ideologies.